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How Well Do Postcards Work?

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as...

  • How Well Do Postcards Work?
Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.

  • APPROACH #1: Revenue Return Rate
If you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you.

  • APPROACH #2: Cost as a Percentage of Sales

With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales.
  • Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.
Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably.

RANA

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